Growing up in Sussex, England, Matilda Goad’s favorite pastime also happened to be the premise of her mum’s dismay. “I used to spend a lot of my time moving my room around, often getting the beds jammed in certain positions,” the designer admits in this week’s episode of The AD Aesthete podcast. Her mother’s displeasure was short-lived, for when Goad launched her line of whimsically reimagined everyday objects in 2016, she was her daughter’s first customer.

Since then, Matilda Goad, the brand, has captured a cultlike following for its jovial tableware, lighting, and planters. In the saturated market of everyday home products, the London-based company positions its consciously concise line at the intersection between utilitarian goods, quality craftsmanship, and sprightly motifs and color palettes. Take, for example, the company’s Rainbow cutlery sets. “They’re just going to make your everyday mundane tasks, like having cereal on a dreary February morning before you’ve got a long day of meetings, a little bit more exciting,” Goad says.

In this week’s episode of The AD Aesthete podcast, Goad speaks with host Mitch Owens about the sources that influenced her design taste, her product design process, and why she doesn’t take custom requests. Listen to the full episode below, or wherever you get your podcasts.



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