salon art + design — produced by sanford l. smith + associates — has introduced a luxurious print magazine in lieu of its live, in-person fair this november. intended to be a highly sought-after collector’s item, salon–the intersection of art & design spans more than 144 pages, featuring scores of striking, cutting-edge modern and historical pieces presented by the top US-based and international galleries in their fields. editorial pieces by well-known arts and culture writers are included, as well as interviews with wendy goodman, beth rudin dewoody, glenn adamson, charles zana, and other art and design experts. QR codes and links allow readers to explore additional digital content such as videos, bios, piece descriptions, and more. furthermore, a free, interactive digital version goes live today, november 19.
salon-the intersection of art + design
cover image credit: winold reiss (1886–1953), city of the future (detail), 1935-36
oil and gold leaf on canvas / 58 x 72 inches / bernard goldberg fine arts, LLC.
salon art + design sought out a creative solution to further its platform and meet its exhibitors’ needs in place of its november show, which was cancelled for 2020. executive director of salon art + design, jill bokor, along with other salon team members, cut their teeth in the editorial and publishing industries prior to pivoting to fairs. therefore, a collector’s magazine — a tangible volume replete with interactive digital elements, as well as an online component — took shape, and was produced in conjunction with cultureshock media, known for their publications by sotheby’s, the tate, and the V&A. salon–the intersection of art & design seeks to translate the DNA of the show into a collectible, thoughtful publication that celebrates its exhibitors, collectors and guests.
‘in this most challenging year, as event after event was cancelled, salon wondered if it would meet the same fate,’ writes jill bokor executive director of salon art + design. ‘by the beginning of august, it was clear that we, too, would be unable to hold a live fair. something we’ve all learned in 2020 is that nothing can be taken for granted. while we’d previously all lived making constant reference to digital platforms, for everything from luxury goods to insurance, political solicitations to personal services, the art world was slightly different. we had the luxury of seeing announcements for art exhibitions and fairs online and then going to them. all that changed by the middle of march. clever organizers found a way to create virtual fairs and viewing rooms and, like the virus itself, they were novel for a while. but like so much about this year, fatigue set in for the virtual fairs.’
‘when we knew that there could be no live salon this year, we looked for other ways to further our platform and meet our exhibitors’ needs. I had spent 20 years as a magazine publisher and been very sorry about the fate of the print media that had played such an outsize role in american culture for over a century. it occurred to me that there might be a kind of retro-chic in producing a magazine, and we moved forward with the idea. it seemed that in this moment of evanescence, people liked the idea of a beautiful object entering their homes, being displayed and referred to over time. hence, salon – the intersection of art + design.’
‘the idea was for a legitimate magazine that would create a discourse about this moment and the future of art and design. and while we’ve referenced salon’s past in our timeline, the magazine does indeed take on changes in the marketplace. however, the true centerpiece of the magazine is at home with salon: the editorial portfolio of objects that would have been exhibited in this year’s fair. despite the challenges, our exhibitors have amassed a remarkable collection of the beautiful, the functional, and the uncommon, providing here a quick survey of the worlds of art and design in 2020.’
plans are underway for salon art + design 2021 — the fair’s 10th year anniversary from november 11 – 15, during which time it is hoped that the world will be in a considerably brighter place.
about salon art + design
every november, the salon art + design welcomes the world’s finest international galleries exhibiting historical, modern and contemporary furniture, groundbreaking design and late 19th through 21st century art. visitors will find designs by the great 20th century masters, as well as creative works by today’s most innovative young artists. salon showcases material from art deco, international mid century modern, works from the 70’s, 80’s, and 90’s as well as the most recent work from emerging designers. salon’s showcase for both fine and decorative art in the context of contemporary life is predicated on the intent of designers and collectors to create environments rather than simply amass objects.
nina azzarello I designboom
nov 19, 2020